Basic Things You Should Know about EDDM Postcards

 

Every Door Direct Mail is a direct mail program started by the US Postal Service. With this service, one can reach customers who matter most to their business. The best thing about this mailing service is that one does not need to have the names and addresses of targeted households in a neighborhood. Contact an online print company and get started today. 

 

There are two options for the EDDM service. One option is the Every Door Direct Mail Retail. The EDDM Retail is the simplest and most cost effective of the two options, and many local or small businesses will go for this option. With this option, one can send up to 5000 mail pieces in a day. Again, with this package, one does not need to purchase a postage permit.

 

The second option is the EDDM. This is the recommended package for bigger or established businesses because they send larger mailings. For this package, a business needs to buy a postage permit that will allow the business entry into a Business Mail Entry Unit. This package works better when announcing business events and sales. For the two packages, one does not need to print names and addresses of the recipients on every mail piece.

 

The Every Door Direct Mail is an affordable way of marketing businesses. Businesses can pick a size card of their choice, so long as they keep to set guidelines and standards. Again, marketers can design the mail pieces according to their marketing strategy, and type of business. Another benefit is that a business does not need to pay for a mailing list, cutting on the costs involved further. This only applies to businesses that go for the Direct Mail Retail package. The USPS has set a simplified addressing format that is printed on the mailings, in place of actual names and addresses of recipients.

 

When using this mailing service, all you need to do is single out a target area, and then pick a delivery route. After doing this, you will get an estimate number of households in your target area. The next step is to prepare the marketing material. A business can do the preparation on their own, or they can hire a post card printer.

 

There are several postcard printing services in the US. It is a marketer's responsibility to pick a reliable printer who can prepare the marketing material as per their requirements. The printer should also be able to send the mail pieces to the postal service for delivery. However, make sure that the marketing material is prepared and printed in accordance to guidelines set by the USPS https://www.usps.com/.